UX Strategist & Front-end Developer · Mumbai, India
Clarity from
complexity.
Twelve years helping regulated, data-heavy products become effortless to use, through UX strategy, deep research, and front-end engineering.
Good design moves numbers, not just pixels. A few results I'm proud of.
Selected work
Case studies
Each project starts with a real problem in a complex system and ends with a measurable change in behavior. Open any one for the full story.
More work
Web & front-end
Websites and product experiences I've helped shape and build across healthcare, real estate and consumer goods.
How I work
A structured path from messy problem to shipped, measured outcome.
Understand
Get deep on the business, the constraints and the people using the productbefore a single screen.
Research
Map journeys, audit against heuristics, benchmark the best comparable products to find where it breaks.
Define & prototype
Shape flows, IA and interactions; prototype to align stakeholders early and de-risk before build.
Ship & measure
Partner with engineering to deliver, instrument the result, and keep improving from real usage.
About
I'm drawn to the parts of products that feel overwhelming. Complex workflows, dense interfaces, products serving too many audiences at once. My job is to make them clear enough that no one notices the complexity.
Over twelve years I've worked across banking, FMCG, analytics and consumer products, often as the bridge between product, UX and engineering. I lead by doing: research, UX strategy, prototyping, and writing the front-end that ships it.
I care most about clear data-heavy interfaces, accessible experiences, and decisions backed by evidence rather than opinion.
Off-screen: baking, painting, and a lot of good coffee.
Capabilities
UX & strategy
Front-end
Tools
Brands
Career
Experience
Twelve years across fintech, FMCG and analyticsleading design and shipping alongside engineering.
UI/UX · Proscore
Front-end and UX for data-driven analytics dashboards used by labor, coaching and recruitment teams.
UI/UX Team Lead · icogz
Led front-end for a data-intelligence dashboard, built a Storybook component library, and mentored the team in React.
AVP Website · HSBC India
Owned the public website experience; led credit-card onboarding and the comparison feature with A/B-tested, data-led decisions.
Senior UX/UI Developer · Jack in the Box
Built award-winning, mobile-first sites and microsites for brands including BeBeautiful, NBA India and Surf Excel.
Web Developer · Collateral Advertising
Early UI development across client microsites and product pages.
Education BSc in IT, Usha Pravin Gandhi College, Mumbai (2011) · Diploma in Web Design & Development, EDIT Institute (2014) · Google UX Design Professional Certificate - Ongoing 2026
Kind words
Recommendations
From people who've led and partnered with Malvika on real projects.
Malvika took a messy, fast-moving brief and turned it into a clear, considered experience without us ever having to chase her. She’s rare — properly strategic about UX, yet hands-on enough to build it herself. I’d bring her onto any project in a heartbeat.
I’ve worked with Malvika for years — first as her manager at Jack in the Box, and across many projects since. Her instinct for making complex things simple has only sharpened, and she leads quietly by doing, lifting the standard of everyone around her. She’s one of the most dependable people I’ve worked with; any team would be lucky to have her.
Let's talk
Have a complex product?
Let's make it clear.
Open to senior UX, product design and design-lead roles. Based in Mumbai and open to relocation UAE, UK, Europeor fully remote.
Prefer email? malvikaghui7@gmail.com
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